LONDON, May 12 /PRNewswire/ --
-- Appointment Underscores PR Newswire's Commitment to Helping Organisations in This Region Create the Most Effective Communications Programs to Grow Their Businesses.
PR Newswire, the global leader in commercial news distribution, today announced the appointment of Alexandre Bykov to lead its CIS (Commonwealth of Independent States) operation, providing in-region clients with direct support to help them maximise the potential of their communications programs through the use of PR Newswire's leading communications products and services.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080512/303585 )
After a number of years successfully serving the communications needs of some of Russia's most prestigious organisations through their offices in Europe, PR Newswire recognised the need to provide full-time in-region support.
Lisa Ashworth, CEO for PR Newswire EMEA, said, "Russia is an exciting and rapidly developing market. Through PR Newswire's added resource, CIS institutions will have increased support to advise them of how to more effectively increase their profile and distribute messages to their target markets. Furthermore, PR Newswire's global network will help these organisations establish themselves on an international level with media and investment communities around the world."
With experience as a consultant in both the business and PR consultancy sectors with PWC and Weber Shandwick, Alexandre recently served in business development for the British Standards Institution focusing on the Russian market and has an exceptional reputation for aligning corporate and communications strategies. As well as supporting and developing Russian clients, Alexandre will be investigating strategic opportunities and partnerships for PR Newswire within the CIS regions.
PR Newswire's expansion into Russia and the CIS Market further emphasises the company's commitment to expanding into high-growth markets. In recent months, PR Newswire has made significant investments in markets such as The Nordics, China and the Middle East.
About PR Newswire
PR Newswire (http://www.prnewswire.com and http://www.prnewswire.co.uk) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, trade, non-profit, and other customers worldwide. Using PR Newswire, these organisations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 170 countries and in more than 40 languages. Utilising the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire is a subsidiary of United Business Media plc of London.
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Media Contacts: Rachel Meranus, Vice President Public Relations +1-201-360-6776 or email rachel.meranus@prnewswire.com; Samantha Proctor, Marketing Communications Director, PR Newswire EMEA +44-20-7454-5115 or email samantha.proctor@prnewswire.co.uk.
