PARIS, July 2, 2019 /PRNewswire/ -- Lancme launches today its new feminine fragrance, Idle, embodied by the new face of the brand, American actress, singer, and fashion authority Zendaya Coleman.
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"I am thrilled to be the face of this new Lancme fragrance. Idle is a perfume that has meaning. I like the fact that it's fresh and light. I am very particular about perfumes, and Idle smells absolutely beautiful and I love it," said Zendaya Coleman.
The Scent Of Confidence And Femininity To Conquer The World
A new musky chypre floral fragrance, created by three female perfumers: Shyamala Maisondieu, Adriana Medina and Nadge Le Garlantezec. A sustainably sourced Isparta Rose Petal Essence from Turkey exclusively made for Lancme, along with a Centifolia Rose grown in France, shine among notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new "clean and glow" accord that is set to re-write the white page on which every woman starts her story.
Verdant and tender, fresh and voluptuous, Idle is a fragrance which speaks volumes, and sparkles in light.
Crystallizing a new out-of-the-box vision of success - one that unites and transcends rather than separates beyond convention - the Idle bottle, designed by architect and industrial designer Chafik Gasmi, is the fitting tribute to the industry technical advances and innovations. The Idle bottle being arguably one of the slimmest in the world at just 15mm thick.
Franoise Lehmann, Lancme Global Brand President, said, "We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idle is a strategic launch for Lancme and we are delighted to present it with Zendaya to the world."
Available in several refillable formats (25 ml, 50 ml and 75 ml), Idle will be accompanied by a perfume fountain - "La Recharge" - at selected points of sale.
Idle will be out in stores starting from 22(nd) August 2019.
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CONTACT: Paul Rhoné, paul.rhone@loreal.com, +33-6-01-27-14-56 & EmilieCavillon, emilie.cavillon@loreal.com
