- Innovation: The initiative must represent an innovative approach to the problem it seeks to address. Innovation may result from the use of new methods, models or technologies, or from the application of old methods, models or technologies in new and innovative ways - Social impact: The initiative must have proven its worth on a pilot or small-scale basis, and already have measurable, quantifiable social impact - Potential for scaling up and/or replication: The initiative should have strong growth potential and/or be replicable to other social, cultural or geographical settings - Financial viability: The initiative must be built on a viable business model, and/or show realistic and long-term plans for long-term financial viability, and must have the potential to continue beyond the Purina BetterwithPets Prize funding - Organisational leadership: The initiative and its leaders must show leadership to influence the field in which they work, as well as the ability to incorporate and leverage the investment by Purina and the support offered through the Purina BetterwithPets Prize - Potential for Creating Shared Value: The initiative should create value for all stakeholders, thereby exemplifying the concept of Creating Shared Value: it is our fundamental belief that our business will be successful in the long term by creating value for society at large, for pets and people in the community where we live, work and play
About Nestlé Purina PetCare EMENA Nestlé Purina PetCare EMENA (Europe, Middle East, North Africa) believes that pets and people are better together and is committed to helping pets live longer, happier and healthier lives through proper nutrition and care. For over 120 years, Purina has been one of the pioneers in providing nutritious and palatable products made to the highest standards of quality and safety. Purina's passion for pets goes beyond the advancement of pet nutrition and in 2016 Purina PetCare Europe launched the 10 Purina in Society commitments to have a positive impact on pets and society, including promoting pet adoption, pets in the workplace and helping to reduce the risk of pet obesity. The Purina portfolio includes many of the best-known and best-loved pet foods including Felix(R), Purina ONE(R), Gourmet(R) and Pro Plan(R).
A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.
For more information, visit the Purina website: https://www.purina.eu
ABOUT ASHOKA ASHOKA is the largest global network of leading social entrepreneurs - individuals with new ideas to systemically address the world's biggest challenges and the entrepreneurial skill to transform those ideas into national, regional and global social impact. Over 35 years, they have supported more than 3,300 social entrepreneurs in 90 countries with solutions addressing society's most pressing issues. Ashoka's vision is a world in which Everyone is a Changemaker - a society that responds quickly and effectively to challenges, and where each individual has the freedom, confidence and societal support to address any social problem. http://www.ashoka.org
Photo: https://mma.prnewswire.com/media/703186/... https://mma.prnewswire.com/media/703187/... https://mma.prnewswire.com/media/703188/... https://mma.prnewswire.com/media/703189/...
CONTACT: To find out more about the initiatives, the Purina BetterwithPetsPrize or the Purina BetterwithPets Forum, please email the media contactsbelow: Cassandra Blázquez, Cassandra.blazquez@purina.nestle.com,+34-633-110-351, or Mary Sharrock, Mary Sharrock1@purina.nestle.com,+34-669-756-243
